Tart Café & Foodstore in Bristol's bustling Gloucester Road is a contemporary take on the tearoom experience. Run by Jennie and her daughter Ellen, it is based on their love of home-cooking and local produce, their passion for which can't help but come through in the customer experience. They needed a fresh and approachable brand experience with lots of longevity for future applications.

The result

The cheeky yet sophisticated branding perfectly complements the interior with a welcoming and playful charm, and is the perfect platform for the vast quantities of home-baked tarts and treats which are consumed daily. From concept and copywriting to packaging, signage, menus, newsletters, loyalty cards, stationery, gift tags, product cards, wrapping paper, website - the list goes on - allowing room and flexibility for Jennie and Ellen to play with the marketing message over time.

Where are they now?

Branching out into catering and including their own range of products in their foodstore. Recently celebrating their first birthday in style with a champagne and balloon-filled party, Tart is a hive of activity and events, tireless in their support of local suppliers and charities, and adored by food-lovers countywide.

We did:

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