Muriel's Café Bar is a renowned and gorgeous watering hole in a Belfast's up-and-coming Cathedral Quarter. With the overall concept based on the story of a 1940s Parisian milliner's shop, an identity comprising all the charm and character associated with the theme was essential to extend the brand experience and provide a striking visual association.  

The result

Exploration of authentic Parisian styles and imagery resulted in the striking burlesque-inspired branding. With a backdrop of vintage fabrics, hatboxes, mirrors and chandeliers, it has been applied to uniforms, labels, window graphics, signage, membership cards and marketing, the combination of which creates a unique experience with an unforgettable atmosphere.

Where are they now?

An award-winning establishment which is THE destination for a discerning clientele, the owners have since acted on their success to expand with a similar but larger venture.

We did:

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